Concept writing for exhibitions emerged through years of developing a method to create my own artworks. I have always believed in the importance of grounding visual practice in well developed concepts. As a qualified researcher, I like to explore a concept extensively. Historical origin, similar perspectives, interdisciplinary approaches and alternative views all form part of the process to narrow down and focus a concept into its own original piece of magic. Whether it is for creating art or curating art, my approach is the same. A comprehensive overview, a process of elimination, a focussed approach and a professional yet enchanting use of language allow me to capture the essence of an exhibition in written word. My main aim is to encourage the imagination of the viewer before engaging with the visual sensation.

The natural next step after a concept has been defined, would be the marketing aspect of an exhibition. I have over 10 years experience as a freelance graphic designer. I focus my skills on the marketing material for art exhibitions and events. This service includes the designing of invitations, e-vites, websites, signage, labels and all stationary associated with an exhibition. It is an extension of my belief of the importance of good exhibition design, ensuring a visual consistency from start to finish. Whether it is to oversee or to personally extend concept into visual message, I believe that to truly achieve an intended experience for the viewer, the curating of finer details is a necessity.